Packaging used to be infinitely better… here’s proof:
I know from experience how hard it is to convince clients to take the minimalist route. Most of them want their packaging to scream and pop and few understand that screaming along with the rest of the shelf will only leave them unheard. Anyway, enough of the ranting, here’s the final proof that minimal is in fact better and will make your product stand out amidst the screamers. Antrepo blog did the exercise to great effect and gave me ample fuel for any future discussion whenever the call for gradients, drop shadows and additional illustration arises. See for yourself:
I Love Dust is producing these lush posters for the Southsea Rowing Clubs Regatta, limited to 150! Good looks…
In case you don’t know I Love Dust, allow me to introduce… I Love Dust is an award-winning multidisciplinary design studio from London / Southsea. They can boast an incredibly strong and diverse portfolio including work for The Ride, Nike, Kidrobot…
I’ll let them do the talking:
We are ilovedust, a multi-disciplinary design boutique. We specialise in creative solutions from graphic design and illustration to animation and trend prediction.
A look at I Love Dust’s mouthwatering homebase
I Love Dust promopack
Cover art for The Ride
Bills Milkshake packaging
No holds barred when it comes to packaging, so Zach Ludlow, Art Director for packaging at Skullcandy went all out with blind debossing, spot gloss varnish and a drawer to house the headphones. Very sleek to say the least:
Found this on the ever amazing Notcot blog:
Absolut Brooklyn is an Absolut x Spike Lee collaboration celebrating the lively borough of BKLN. Very nicely executed packaging: brownstone building, Spikes trademark baseball cap and glasses and a poem by Lemon Andersen that reads: “Somewhere in the world Brooklyn in da house and you know we won’t stop spreading love cause that’s our way.”
As a fan of all things limited, Spike, Brooklyn and a little dash of vodka, I wouldn’t mind getting my mitts on one of those!
More pics over at notcot