Archive for the ‘Dieter Rams’ Category

Dieter Rams

Friday, June 25th, 2010

Dieter Rams is a German designer responsible for some of the best design ever. Fact! Especially his work for Braun was lightyears ahead of its time. Apple head of design Jonathan Ive, often heralded as one of the world’s most creative geniuses,  must’ve been a big fan as well as practically everything Apple made the last couple of years was obviously heavily inspired by Rams’ work from over four decades earlier, in fact, replace inspired by ripped off and you might be as close to the truth. Your honour, I hereby present you the evidence:

Watch the man reflect on his own legacy below

Here’s a good look of the Braun SK6 from 1954!

The 10 design commandments according to Dieter Rams:

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is thorough to the last detail
Good design is concerned with the environment
Good design is as little design as possible